Never “Cannes” Say Goodbye: A wrap up of The Cannes Festival of Creativity
It’s been so strange being back in the states. I’ve had a tough time readjusting to the time difference, but it’s time to reflect on such a life-changing week.
The festival was so much more than I could have ever imagined. I certainly did not want to leave.
I was particularly impressed with the organization. At our group’s final dinner we were discussing how awesome it was that the festival crew had a special way of making every attendee feel like a VIP.
Cannes Lions Festival of Creativity- Case Study: Million Hoodies For Trayvon Martin
By now, I’m sure we are all familiar with the Travyon Martin story. Trayvon was the unarmed teen who was walking home from a convenience store in Sanford, Florida when he was approached by George Zimmerman. Much debate has taken place about exactly what went down when the two men encountered one another, but what we do know is that Trayvon was subsequently shot and killed.
Cannes Lions Festival of Creativity- Time Warner: The Passion of Storytelling
Warner Brothers is the leading television brand across the globe and is made up of many of your favorite publications and television channels.
Some of their most popular shows include Friends, Gossip Girl, Seinfeld, and The Big Bang Theory.
Michael Patrick King boasts a list of producer & writing credits for some of your favorite shows as well.
Cannes Lions Festival of Creativity -MoFilm: Democratization of Content
MOFILMS held a discussion on “The Democratization of Content" today at CannesLions.
The session featured video from Actor, Director, and JuntoBoxFilms Co-Chair Forest Whitaker.
MOFILM works with the mobile industry and film makers to run the biggest global video competitions.
Cannes Lions Festival of Creativity Day Three: Mobile and Global
The Festival is full swing with no signs of slowing down. The sessions are progressively more informative, engaging, and insightful.
Today I attended the Mojiva: “Right Ideas, Wrong Execution-Taking Creative Ideas Mobile" Forum.
I decided to attend this forum as 2012 was declared as “The year of Mobile.” Also, I ended up sitting next to CEO Dave Gwozdz’s son on the plane ride to Cannes, and figured I should see what the company was about.
Gwozdz detailed the importance of mobile, which is projected to surpass desktop Internet use in the future and already has in countries like India.
Gwozdz gave great tips for creating advertising for mobile.
Cannes Lions Festival of Creativity Day Two: It Gets Better!
Prince encouraged attendees and advertisers to “stop thinking about the point of sell strictly as a purchase and start thinking of it as an exchange.”
Instead, Prince suggested that we focus on customizing experiences.
Advertisers are more than media buyers, with advent of social technology they are now experience builders.
In order to leverage the trend of building an advertising experience, Prince recommended 3 things to do right now:
1. Become the experience department
"Creativity is what we do, but an experience is the outcome." -Paul Prince